S'mores are virtually nonexistent abroad.
So on National S'mores Day, we treated an international audience
to America's favorite snack.

Lo-budget social video made with Dan Greener

To spread the gospel of the cookie/chocolate/marshmallow sandwich, Hershey's promoted #SmoreFun on Twitter yielding 63.9M impressions and a 900% WoW increase in Hershey's mentions. Brands like Target, Refinery29, Girl Scouts and even South Park participated with their own #SmoreFun tweets.

The International Recipe: