S'mores are virtually nonexistent abroad.
So on National S'mores Day, we treated an international audience
to America's favorite snack.

To spread the gospel of the cookie/chocolate/marshmallow sandwich, Hershey's promoted #SmoreFun on Twitter yielding 63.9M impressions and a 900% WoW increase in Hershey's mentions. Brands like Target, Refinery29, Girl Scouts, and even South Park participated with their own #SmoreFun tweets.

And of course, we shared the international recipe:


this work brought to you by dannon, the creative team, not the yogurt